As I’ve shared with you previously, you can find quite a few video sharing platforms available to us these days. And yet, YouTube still remains the main site since it has the largest community.
YouTube also has several free and user friendly tools which you may access right on your own YouTube channel. This allows you for you really to promote your business and raise your visibility online.
Here is a quick overview of 5 tools which should play an integral part in your YouTube marketing strategy:
#1: Video Analytics
YouTube enables you to look at video analytics for your videos on the site and even to download heightened reports that can be imported into Excel YouTube Vanced. You are able to view data for several date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to figure out your viewers’ages, gender, location and to determine how popular each of your videos are with this specific information. And you know what? It’s free!
Simply go through the little graph button alongside the amount of video views on all of your YouTube videos.
Tags – I love to think about them as keywords – are an important section of optimizing your video for search engines. Pay close focus on the tags you use for every single video and make sure your tags are highly relevant to your content.
A great way to develop effective tags would be to begin a search within YouTube for your topic and see what terms pop up in the drop down box. Those terms which are popping up are ones that you realize are already being searched within YouTube, so they are great to make use of as tags as well.
Take it an action further and select a couple of videos which are saturated in the rankings for the tags you intend to use and see what additional tags they are using. If these keywords work for your topic also, utilize them!
Using keywords in your title can also be VERY very important to SEO purposes. Use those keywords in your title that you KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to generally share videos via embedding, tweeting, sharing on Facebook, or simply e-mailing the video link. Gmail users may also play YouTube videos right inside their e-mail. The Google Plus link enables you to watch videos with friends by using the hangout feature as well.
Even though every one of these feature are there alongside your video, you STILL need certainly to encourage viewers to do the sharing. They are distracted and likely won’t consider doing it themselves.
#4: Upload a Transcript of your Video to YouTube
That is what your location is going to be so happy you wrote a script!
As you know, the audio portion of your video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I really do however recognize that that technology will be developed whilst we speak.
For the time being, listed here is a nifty trick you need to use to increase your visibility.
You are able to upload a transcript along with your YouTube video. Google and YouTube will index everything within your transcript so make sure it is keyword rich.
#5: YouTube’s Promoted Videos
Google, among the top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature can help you attract customers, viewers and subscribers to your business, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a superb solution to catch a person’s eye of potential customers who might be interested in your service or product. You will be most effective if you use attention-grabbing titles on your own videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of your social media marketing marketing campaign; however additionally, it is useful with Facebook and Twitter. With the many great tools offered, if you aren’t using YouTube as part of your marketing, you are missing out on an unbelievable solution to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness so they can say “Yes – my internet marketing makes me money AND I feel well about this!”